So, I have a short story. And this is a happy story… because it involves me becoming the Chief Doughnut Dreamer for Krispy Kreme!
In a video I created this summer, I pitched a deliciously creamy passionfruit doughnut and displayed my intrigue for the Krispy Kreme legacy. This video in turn won me the chance of a lifetime – a prize to make my dream doughnut with the culinary team of the iconic doughnut shop (oh – and let me mention that I won free doughnuts for a year!).
I flew out to Charlotte, NC three weeks ago for whirlwind couple of days. And Krispy Kreme welcomed me with open arms. It was truly a magical experience as we found combos of flavors that were new and exciting.
The Krispy Kreme organization was so impressive. It was easy to see why they have been so successful over 80 years – their values run deep in every employee.
Some of the highlights of my trip:
- 🍩 Spent 2 days with the culinary team refining fillings, frostings, and glazes.
- 🍩 Mixed, matched, and narrowed down 40 variations of ingredients I requested.
- 🍩 Fashioned 7 final doughnuts stemming from my favorite flavor combos.
- 🍩 Presented and taste tested my doughnuts with Krispy Kreme’s CEO, Mike Tattersfield, and head marketers.
- 🍩 Made a batch of doughnuts from flour to glaze and monitored them as they ran through proofing and the hot line.
- 🍩 Tasted my own fresh doughnuts which were truly hot and delicious.
- 🍩 Enjoyed a branding overview on what makes Krispy Kreme so special.
- 🍩 Met with marketing, social, and production teams to see what could be possible with my doughnuts.
So, what happens next? Well, the story continues and we’ll see where my dreaming goes. I can’t wait to keep sharing details about my time at Krispy Kreme!!!
I am Krispy Kreme’s Chief Doughnut Dreamer
